Prototyping: How Google Learns Quickly


Oct 25th,

12:00pm — 3:00pm

Location: Walker Hall, Second Floor

About The Workshop

Prototyping concepts is a crucial but often misunderstood stage of the design process. Instead of starting with "how" to build a prototype, if we start with "why" to build a prototype, dozens of rapid, powerful, and surprising tools are unlocked. This workshop will introduce students to the foundations of why & how to make their ideas tangible enough to get real user feedback as a part of the design process. Then, we'll discuss strategies for lo-fi prototyping that produce research artifacts in a matter of hours, instead of days or weeks, by investigating a real-world example.


Students will leave the workshop with a lo-fi prototype for the design problem explored.


  • Molly Needelman

    Molly graduated from WashU in 2008 with a BFA in Communication Design, she later earned an MA in Design Leadership from the Maryland Institute College of Art (MICA) and an MBA from Johns Hopkins University. Today, she is a Senior UX Researcher on the Visioning Team at YouTube, part of Google. She helps teams at YouTube identify human-centered opportunities and create alignment around long-term product visions.

  • Aaron Zemach

    Aaron has a BS and MS from Wash U, where he studied Computer Science and performed HCI Research in the Looking Glass Lab. He is currently a UX Engineer for Google Sheets, designing and prototyping the future of structured data. He also regularly speaks on topics including better brainstorming, the power of prototypes, and playfulness in design.